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Xiaomi appoints Xu Fei and Zhang Jianhui as group vice presidentsClassicvideopokerfreeonlineServed as chairman of CMO and procurement committee respectively, and set up strategic marketing department to coordinate brand, public relations and marketing work.

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[Xiaomi Group recently announced two new female vice presidents, attracting attention in the secondary market.] Xiaomi Group announced new appointments through its official Weibo on May 8, and Xu Fei and Zhang Jianhui were promoted to group vice presidents. Lei Jun said on his personal Weibo that the two new vice presidents were members of Xiaomi in the early days and made important contributions to the development of the company. Xu Fei will serve as the group vice president and group CMO, and she will report to the group CEO Lei Jun. Zhang Jianhui served as Group Vice President and Chairman of the Group Purchasing Committee, and continued to serve as General Manager of the Group's Asset and Engineering Management Department, also reporting to Lei Jun. [background and future responsibilities] Xu Fei, the new CMO, graduated from Tsinghua University and worked as a product manager at Google. Since joining Xiaomi, she has been the product leader of the MIUI team and has made remarkable achievements in a number of important positions. Zhang Jianhui joined Xiaomi in July 2011 and was in charge of Xiaomi's after-sales service and was later entrusted with the responsibility of running Xiaomi's offline stores. [Xiaomi Group Strategic Marketing Department was established, focusing on brand, public relations and marketing work] at the same time, Xiaomi Group also announced the establishment of the Group Strategic Marketing Department, which will coordinate all brand, public relations and marketing related work. Xu Fei, CMO of the group, is also the general manager of the department. In addition, Xu Jieyun and Wang Shiwei were respectively appointed Deputy General Manager of the Group's Strategic Marketing Department, responsible for the overall communication work and the management of the Brand Department and the Strategic Market Operations Room. [market reaction and Future Prospect] the personnel change and the establishment of the new department show the new trend of Xiaomi Group in terms of brand and market strategy. The market reacted positively to this series of actions, which is expected to bring Xiaomi clearer market positioning and more effective brand communication. Investors in the secondary market should pay close attention to Xiaomi's future market performance and strategic adjustment in order to seize investment opportunities.